24 June 2015

For Immediate Release 

Loeries Opens Up Career Opportunities In The Creative Industry

One lucky Grade 12 learner from a disadvantaged school in KwaZulu-Natal stands a chance to be awarded the Creative Future Scholarship. The scholarship entails tuition fees, transport, accommodation and study material. This is a Loeries Creative Week Legacy Project. To qualify, learners must demonstrate their creativity through work previously done.

The purpose of the scholarship is not only to identify and nurture exceptional talent that is struggling to find expression in difficult circumstances, but also to build awareness of the career opportunities available in the creative industry, and, as a result, contribute to the transformation of the sector.

Loeries Creative Week Durban is scheduled for 10-16 August 2015. During this period, experts from the advertising industry meet to share ideas and network. There will also be an awards ceremony for various categories in advertising.

The Loeries Creative Week will be held in the City for the first time since its inception in 1978. The Loeries Committee could not have chosen a more suitable destination, as Durban is a creative hub, situated on the East Coast of South Africa and boasts forward-thinking leaders in the arts, marketing, advertising, architecture and media sectors. 

The City’s sophisticated creative capabilities are depicted in the iconic Moses Mabhida Stadium whose design provides Durban with a defining landmark. Industry leaders have likened the stadium to the Eiffel Tower in Paris, Sydney’s Opera House and The London Eye. 

The meandering beach promenade, designed by our very own, Designworkshop SA, is another spectacular showpiece that provides our local residents and tourists a scenic and tranquil atmosphere.

Because art stimulates the mind and adds to the aesthetic feel on any particular space, the City has started a programme aimed at bringing arts and culture to open spaces where it is more accessible to ordinary citizens. The phenomenal mural of a waterfall at the Warwick Triangle is one artpiece that has left commuters and motorists intrigued.

This is proof that the City’s development is closely linked to art and creativity. That is why the Municipality is committed to ensure that we support initiatives such as the Loeries Creative Week for the development of our City and ultimately the benefit of our communities.

How to apply for the Creative Future Scholarship 

An educator from the applicant’s school must fill out the entry form found at www.loeries.com. The top candidates will be invited to an interview and the recipient of the scholarship will be announced at the Loerie Awards ceremony during Loeries® Creative Week™ Durban. Applications close on 04 July 2015.

The successful student will study at the Vega School of Brand Leadership in Durban and costs covered include; study materials, textbooks, accommodation and living expenses. In the student’s second year of study an Apple Mac Book Pro will be provided by Brand Council South Africa. The scholarship also offers mentorship, internships and finally employment in the communications industry after completion of their studies. 

END 

Issued by eThekwini Municipality’s Communications Head, Tozi Mthethwa.

For more information contact Gugu Sisilana on 031 311 4855 or email: gugu.mbonambi@durban.gov.za.