20 November 2018
Local Businesses to Benefit From Fan Parks Hosted In the City During Knockout Soccer Match
Emerging and small businesses are set to benefit from the City hosting four public viewing areas to accommodate thousands of soccer fans, comprising of both locals and tourists, for the Premier Soccer League (PSL) Telkom Knock-Out Semi-Final match being played in eThekwini on 24 November.
The much-anticipated match will be played between Kaizer Chiefs and Orlando Pirates at the Moses Mabhida Stadium on Saturday.
A report outlining the cost of the fan parks as well as the widespread economic impact and benefit hosting the game will have on the City was tabled at an Executive Committee meeting held today, 20 November.
The tabled report states that there will be 55 000 spectators at the Moses Mabhida Stadium and a combined 30 000 spectators at the various public viewing areas. And with a share of 35 000 spectators coming from out of town, the projected spend of all spectators is approximately R40 million. This is with a projected impact of the City’s GDP of over R86 million and an annualised job creation of over 1 800 sustained and temporary jobs created.
The first fan park will be at New Beach. There will be no admission fee to the public to attend and between 10 000 to 15 000 spectators will be accommodated here.
The report outlines the business opportunities for local small, medium and micro enterprises who will be afforded the opportunity to sell various offerings such as food, drinks, and regalia of the soccer clubs as well as the activation of beachfront tourism experiences such as rickshaw pullers at New Beach. The report states that these businesses will be exposed to a large number of foot traffic as people will be attracted to the fan park.
Local artists will also be empowered with emerging talent scheduled to perform on stage during the match broadcast. They comprise 51 percent of the entertainment lineup at this fan park.
Emerging township lifestyle establishments will also be afforded space to sell their refreshments, namely shisanyama, to the audience at the beachfront fan park which will generate revenue and will allow them to gain market exposure beyond the townships where they are normally located.
The other township viewing areas will be Max’s Lifestyle in uMlazi, Artizen in Kwa Mashu and Comfortzone in Clermont. These fan parks are expected to accommodate between 5 000 and 10 000 people.
Briefing the Executive Committee, Deputy City Manager of Economic Development and Planning Phillip Sithole said this event will assist in promoting the City and attracting tourists.
“This is going to be good for Durban as hotels are booked as thousands of fans travel to the City for the match. There will also be live crossings from the fan parks on Supersport which is one of the tournament’s main sponsors which will further showcase Durban.”
Sithole said the estimated cost of R3.6 million to host the fan parks will ensure proper infrastructure where needed as well as a stage and audio and screens to view the match as well as marshalls and security to prioritise safety.
He said another positive aspect was that tourists were being taken to townships.
“They are moving away from the city centre and seeing more that we have to offer. They will be spending money in these areas which is an economic benefit for the township economy,” he added.
Assurances were given that measures to counter concerns raised in the Audit Report to ensure effective governance in the City are being undertaken.
Some of the concerns raised in the report include the delay in the implementation of recommendations of the City Integrity and Investigations Unit (CIIU), the integration of the ICT Electricity staff into the ICT Business Unit which remains outstanding and the time taken to resolve audit logs.
The measures being taken to address these and other issues raised was outlined in the meeting.
Chief Audit Executive Ronald Machumi and Neo Shabalala, an Audit Committee member briefed the Executive Committee on the quarterly Audit Committee Report for the fourth quarter which ended on 30 June 2018 at an Executive Committee meeting held today, 20 November.
Shabalala said from an audit aspect there are two major concerns the first being the delay in the implementation of CIIU recommendations with only 16 of the 377 matters brought forward from the third quarter being implemented. She said the second area of concern was the time taken to resolve an audit log with a high number of audit matters unresolved for 180 days.
Machumi said in terms of the resolutions and recommendations of the CIIU, the governance structure was being strengthened. He said the recently established Integrated Risk Management Committee, a sub-committee of the Audit Committee, would provide oversight to the CIIU.
“The CIIU will present their plan for the year to the Committee which will be underpinned by policy focusing on fraud prevention and whistleblowing. The Committee will have oversight of the Unit and will ensure follow through on recommendations. The process is underway to strengthen this,” he said.
He said their calendar has also been reviewed to ensure the Audit Report will be brought to the Executive Committee timeously.
Said Machumi: “The new Audit Committee team is dynamic, robust and full of new ideas. There are structures and policies in place and we are asking for the time to follow through to make the processes work. I am quite confident that we are on the right path.”
Deputy City Manager of Finance Krish Kumar said all the recommendations of the Audit Report are followed through on. He said the Auditor General sits on the Audit Committee with findings and outstanding recommendations from the Committee forming part of the Auditor General Report.
For more information contact City spokesman Msawakhe Mayisela on 031 311 4855.
Issued by the eThekwini Municipality’s Acting Head of Communications Mandla Nsele.
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