ETHEKWINI NEWS FLASH

FOR IMMEDIATE RELEASE

20 November 2015

Launch Of City Communication Forum Hailed A Success

The City Communication Forum, where eThekwini Municipality will be working with stakeholders passionate about creating a prosperous City for residents and visitors, was launched on Friday, 20 November 2015, at the Durban Inkosi Albert Luthuli International Convention Centre.

Realising that the growth and sustainability of our City is dependent on structured stakeholder relationships and trust, the Municipality has established the City Communication Forum where stakeholders in the private and public sectors, state-owned enterprises and diplomatic corps, share information as well as discuss and coordinate plans to promote and market the City as a place where people want to live, work, visit, and invest.

By setting up this Forum, the Municipality hopes to gain a better understanding of our stakeholders’ interests and incorporate their input in our decision making processes. This will ensure broader awareness and appreciation of the strides we are all making to make Durban the most caring and liveable city by 2030.

The launch was well received with all role players, including representatives from Durban Chamber of Commerce and Industry, Unilever, Amalgamated Beverage Industry, Eskom, Umgeni Water, Government Communication and Information System, Department of Public Works, ABSA, SAPREF, Passenger Rail Agency of South Africa, University of KwaZulu-Natal and the Durban University of Technology, eager to get to work.

The first meeting of the Forum will sit in February 2015, with a quarterly meeting held thereafter. 

Delivering the keynote address at the launch eThekwini Deputy Mayor Nomvuzo Shabalala said she was pleased to be part of the historical launch. 

“There is a lot of work the City is doing that people don’t know about. To effect the change we want, we cannot do it alone. The slogan, together we can do more is very true,” she said.

Shabalala said in recent years City leaders have engaged in an intense marketing drive to put Durban on the global map.

“I am excited about this platform as it brings together the think tankers who are passionate about the City and will come up with solutions to improve the City. This will promote economic development. We believe Durban competes with some of the best cities in the world. We have to go out and claim our space in the world. We need more people that are passionate about their City,” she added. 

Governance and International Relations Deputy City Manager Sipho Cele said it was good to see interested stakeholders, including the media, at the launch as it showed their willingness to participate in the forum.

“I believe if we hold hands as the various stakeholders in the field of communication the messaging and impact we will make will be greater,” he said.

Head of eThekwini Communications Tozi Mthethwa said the City has a vision of being the most caring and liveable City by 2030 for all 3.5 million residents.

“This vision can be achieved with the City working with various stakeholders who are committed to communicating the story of the City. It requires a combined effort.”

President of the Durban Chamber of Commerce and Industry Zeph Ndlovu pledged their support saying this kind of forum is long overdue. 

“We need to align and synchronise our language when we talk about Durban. We pledge our support to today’s launch as it is our civic duty to display this great City to all visitors,” he said.

Participation in the Communication Forum is not exclusive. It will be based on the common interest between the Municipality and all partners. The Municipality hopes that through the establishment of the eThekwini City Communication Forum, we will open the door to the exploration of new and innovative methods to best achieve positive solutions that will take our City forward.

ENDS 

Issued by eThekwini Municipality’s Communications Head, Tozi Mthethwa.

For more information members of the media can contact Gugu Sisilana on 031 311 4855 or email: gugu.mbonambi@durban.gov.za​ or Princess Nkabane on 031 311 4818 or princess.nkabane@durban.gov.za 

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