ETHEKWINI NEWS FLASH
 
FOR IMMEDIATE RELEASE
 
25 May 2017
 
Full Council Decisions
 
TAKING DURBAN TO THE WORLD THROUGH INNOVATIVE MARKETING PLANS
 
Durban is set to be marketed as a destination of choice to the international market, to attract tourists to the City and grow the local economy.
This will be achieved firstly through Durban Tourism extending its partnership with the Sharks Rugby team for three years following the tabling of a report at Full Council today, 25 May.
 
The report outlined the strategic benefits for the City emanating from this partnership which commences from 1 July 2017. These benefits include the partnership presenting Durban Tourism with abundant marketing opportunities through which potential tourists can be engaged as rugby is a sport that is watched in most of the key source markets.
 
Also, the ‘away’ matches, particularly in Europe and Australia, will afford eThekwini the opportunity to conduct in-market activation programmes through which Durban can be profiled as a tourist attraction by engaging potential visitors.
 
The agreement includes the Durban logo being placed on the players jerseys for the season with the estimated media value of the placement being R25 million.
 
The report tasks the City Manager, Sipho Nzuza, through the (Acting) Head of Business Support, Tourism and Markets Unit, Thulani Nzama, to negotiate benefits and rights to leverage the destination and profile Durban through the KZN Sharks Partnership.
 
Nzuza must conclude the contract with the Sharks before the end of June.
 
Meanwhile, Full Council approved a report motivating for Durban Tourism to partner with the Discovery Channel UK for two years starting from July.
 
This would yield positive benefits through positing Durban as a global City to international visitors and the tourism industry. More information would also be made available in order to attract the tourist market in Eastern Europe and Asia, the citizens of whom are interested in sport, lifestyle and culture. They also have the financial means to take holidays to destinations like Durban.
 
The digital online component will have a dedicated link to the Durban Tourism website through which viewers can access eThekwini’s content pages and an electronic Durban City guide.
 
The report, authorises the Nzuza, through the (Acting) Head of Business Support, Tourism and Markets Unit, Thulani Nzama, to negotiate further the benefits and rights to leverage the destination profile of Durban through this global partnership with Discovery.
 
Nzama will also report back to the Economic Development and Planning Committee on the outcomes of partnering with Discovery.
 
Councillor Nkosenhle Madlala welcomed the two reports saying Durban Tourism has done the City proud.
 
“They have come up with programmes to attract tourists to the City. These efforts have been recognises by both provincial and national government as they have a positive economic impact not just for our City but the province and country as a whole.”
 
Councillor Madlala said these initiatives will also support the national programme of “five in five” which seeks to attract five million visitors to the country in the next five years.
 
“We are aiming to attract one million of those five million visitors to eThekwini. We want to achieve this sooner than the five years projected. We believe these programmes will be catalysts to help us achieve this goal,” he added.
 
ETHEKWINI BIODIVERSITY STEWARDSHIP POLICY ADOPTED
 
A report was tabled at eThekwini Municipality’s Full Council meeting outlining the approval of the eThekwini Biodiversity Stewardship Policy. The Policy stems from the national and provincial legislation and the City’s Integrated Development Plan.
 
The report states that biodiversity stewardship is a voluntary approach of entering into agreements with private and communal landowners to protect and manage land in biodiversity priority areas in order to ensure a continuous supply of ecosystem services such as water provision, recreational services and food production.
 
Biodiversity stewardship is a cost effective approach that assist all levels of government to fulfil their mandate of conserving biodiversity outside of state-owned, protected areas.
 
The reports states that the Policy does not have direct financial implications. However, specific projects from the Policy may have budget implications which will be budgeted for in the yearly budgetary process.
 
The Policy will be the “adopted policy” for all biodiversity stewardship projects undertaken by eThekwini Municipal Departments.
 
ENDS
 
Issued by the eThekwini Municipality’s Head of Communications Tozi Mthethwa.
 
Please read this confidentiality disclaimer: http://www.durban.gov.za/Pages/edisclaimer.aspx