MEDIA RELEASE
 
23/02/2017
 
For immediate release
 
Durban Ready To Host MMAS
 
Durban Tourism is ready to host the 16th Metro fm Music awards, which are set to light up the City in more ways than one. The 16th METRO FM Music Awards, in partnership with the City of Durban and the Kwa-Zulu Natal Provincial government, will once again take place at the ICC on Saturday, 25/02/2017.
 
The Mayor of eThekwini, Cllr Zandile Gumede, says the people of Durban are very excited and ready to welcome the multitudes of visitors who will be in the City during this upcoming weekend.
 
“From a logistics point of view, as the City we are ready to welcome and host our visitors to the Metro awards. Our hotels and other related facilities are of world standards and we have the infrastructure to deliver yet another spectacle of an event,” she said.
 
“Most importantly, we are excited at the prospect of the huge economic spin-offs that we have projected for the awards weekend. Based on the calculations from previous times when we hosted the awards, we are expecting to generate an economic activity of no less R72m directly into the economy of the City. Our hotels have reported an average of 70-90% room occupancy and we expect that this will create and sustain many jobs in the tourism and hospitality sector,” said Gumede.
 
Gumede added that the City had also hosted a successful Artist Development Workshop as a way of creating a legacy of the awards for the City. The Artist Development Workshop focuses on the transfer of skills to emerging artists with information on the intricacies of the business of music.
 
Some of the key focus areas include linkages to different music organisations and how they can benefit them, submissions of music to radio stations & record labels, packaging of music, technicalities of music i.e. sampling, contracts and how they work, and many other related aspects.
This year the City has embarked on an intensive marketing campaign to attract visitors from all over the country through a number of activations nationwide and across the province of Kwazulu Natal. The overall message has been centered on “A memorable time in Durban” under the theme of “Sunsational Durban, 100% Pure Summer”. The awards will broadcast live on SABC 1 and people can join or follow the glitz and glam fun in social media platforms using the #DurbanSummer and #MMA16.
 
PROGRAMME AND RELATED ACTIVITIES:
 
METRO FM in the lead-up to the award will be holding exciting activations to create hype and excitement. These are the following events:
Friday 24 February 2017 – Pre-Parties
 
47th Avenue
 
Strictly by invite, this event will target those who love fashion and the finer things in life. This event will launch the new METRO FM clothing range. The event will also profile the designer of the range and a pop up store of the range, the pop up store will go with the ‘WHATS NEXT IS ALL THAT MATTERS’ theme.
 
Eyadini Experience
 
This activation will target the Kwaito and house music lovers. It will profile Eyadini and Umlazi on radio through promos promoting the event, interviews on the day and television broadcast. Live SABC 1 music programme LIVEAMP, will broadcast live from the venue.
 
The line-up at Eyadini is as follows:
 
1. MoFlava,
2. Lerato Kganyago
3. Sphe
4. Naves
5. DJ Jawz
6. DJ Malwela
7. Lulo Café
8. Nasty C (Not confirmed)
9. Naked DJ
10. Nasty C
11. Dr Malinga
12. Professor
13. Dj Feel
14. Dj Merlon
 
Doors Open @ 12PM Until late
Tickets are available @ COMPUTICKET for the public at R100 General Access & R200 VIP.
 
Sunday – 26 February 2017
 
MMA16 WRAP UP PARTY
To close off the 16th Metro FM Music Awards weekend soulfully, a wrap-up party will be held at Maxi’s lifestyle in Umlazi. Guests can enjoy the township lifestyle while listening to their favourite tunes with, some of METRO FM DJ’s such as Amon Mokoena, Sentle, Wilson B Nkosi and Nothemba Madumo.
 
Tickets will be sold at the gate and prices are as follows:
 
VVIP R950.00
 
VIP starts from R350.00
 
General starts from R150.00
 
LINE –UP
Mc’s
Somizi
Oros
Slot
 
METRO FM Dj’s
Glen Lewis
SPHEctacula & DJ Naves
Christos
Shimza
 
Artists Residents
Durban’s Finest Mngadi
Babes Wodumo Twitty
Professor Dnzwiri
Dr Malinga Vuuh
Nasty C Rocksilver
Amanda Black Lee
Jezel Brothers Mfistoz
Big Nuz Stera
Kwesta Nash Mann
Sjava&A-reece Smokie &Luso
Bongs
Cndo
Lvovo
Zakwe
King Sfiso
Junior B
Junior De Rocka
Joocy
Fisherman
 
METRO FM once again thanks its sponsors KZN provincial government, EThekwini Municipality, BP, AUDI, AFRICAN BANK, CAIVIL, SA EXPRESS and SABC1 for being part of the 16th edition of the METRO FM Music Awards.
 
Ends
For more information, contact Durban Tourism – Aphelele Ntumbu– Tel: 031 322 2824, Email:aphelele.ntumbu@durban.gov.za
 
Issued by Durban Tourism on behalf of: Phillip Sithole – Head of Durban Tourism – Cell: 0832888793
 
 
 
 
Please read this confidentiality disclaimer: http://www.durban.gov.za/Pages/edisclaimer.aspx