ETHEKWINI NEWS FLASH
 
For Immediate Release
30 June 2017
CITY ROLLS OUT THE RED CARPET FOR VODACOM DURBAN JULY VISITORS

It’s all systems go for the 121st Vodacom Durban July (VDJ) at the Greyville Racecourse this Saturday, 1 July, as thousands of revellers from across the country have descended to Durban for the much anticipated horse racing event.

The racing event is expected to inject almost R260 million into eThekwini Municipality’s Gross Domestic Product.

Acting Deputy City Manager for Economic Development and Planning Phillip Sithole said the prestigious annual event on Durban’s entertainment calendar, is expected to attract over 50 000 people from all over the country.

“The projected direct expenditure of participants and spectators is R133.3 million. Through hosting this event 600 temporary jobs will be created or sustained over this period,” he said.

Sithole said the VDJ is one of the City’s signature events whereby visitors get to experience the City’s warm hospitality, unique culture and an array of entertainment experiences.

“Events of this magnitude are integral for the City of Durban as it significantly boosts our economy, the hospitality industry and encourages dispersal of our visitors to new experiences,” he said.

Durban captures the best of the whole of Africa, boasting beautiful warm beaches, friendly people, a melting pot of culture, fine-dining restaurants, wonderful sub-tropical weather as well as world-class infrastructure. “The event is not only about horse racing but it also provides a great platform for local fashion designers to showcase their designs to new markets,” added Sithole.

EThekwini Mayor Councillor Zandile Gumede said the City’s strategy of extending this event beyond the Greyville Racecourse has also seen a growth in township tourism.

“This is as a result of taking most of the related events to various township establishments around the City of Durban. The City’s partnership with Gold Circle has also strengthened over the years and our mutually beneficial partnership has developed to ensure that the City of Durban is well marketed and positioned throughout the event and on various platforms,” said Mayor Gumede.

Mayor Gumede added that to ensure that the City of Durban is well marketed and positioned throughout the event and on various platforms, there are 35 key trade and media from key source markets in Africa that will be hosted on a full VDJ Weekend Experience.

“We have a strong media partnership that we have formed with SABC Radio, Radio 2000 and Trace Africa that will be broadcasting live and sharing the buzz and excitement with the rest of the country and continent. The private sector has also come on board as partners to the VDJ, Durban Tourism Hospitality Area. We would like to thank all our sponsors who will offer our guests a memorable VDJ experience,” she added.
EThekwini Metro Police Deputy Head Steve Middleton said residents and motorists are advised to please be aware of the following temporary road closures during the Vodacom Durban July tomorrow, 1 July:
  • Avondale Road will be closed between Gladys Mazibuko and Haden Roads.
  • DLI Avenue towards the City at Avondale Road will also be closed.
All motorists are encouraged to ensure that they park legally in the area as Metro Police will be on site conducting enforcement. “We urge residents and visitors to act within the ambits of the law at all times and not only when there is a big social event in the City. We also encourage members of the public to familiarise themselves with our by-laws which are available on our website www.durban.gov.za,” said Middleton.

ENDS
 
Issued by eThekwini Municipality’s Head of Communication Tozi Mthethwa.