The Inner City Thekwini Regeneration and Urban Management Programme (iTrump) area extends from the Umngeni River in the north, the Beachfront and Point to the East, Victoria Embarkment to the South and Warwick Avenue, Umngeni Road to the west.

The ITRUMP ABM was established as a response to the urgent need to prioritise the regeneration of the inner city. ITRUMP places the strategic value of the inner city at the core of its business and seeks to maximise its multiple opportunities. It focuses on six key outcomes, namely:

• increasing economic activity;


• reducing poverty and social isolation;


• making the inner city more viable;


• effective and sustainable urban management;


• improving safety and security and


• developing institutional capacity.

ITRUMP is the quest to create a sustainable city in the New South Africa. The initiative strives to be proactive rather than reactive, working to stimulate private sector interest while fulfilling the needs of individuals that use public spaces.

See Case Studies about this project.

See a presentation about the project.